Mark Leffingwell Photographer
About
For 25 years I have had a camera in my hand 5-6 days a week as a photojournalist. The last 3 years I have transitioned to commercial visual creation. Photography alone doesn't cut it anymore. Visual technology allows photographers to spread their wings and add so much more. Social media technology is ripe for blending motion and stills to engage audiences. Using strong stills and combining them with cinemagraphs, video and motion gifs to build a branding story for a client is what the future holds.
I strive to stay in front of visual technology. Blending my background as visual story teller with cutting edge digital art allows me to truly suss out a branding story and presenting it in a multi-channel digital campaign is my wheelhouse.
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Frequently asked questions
What is your typical process for working with a new customer?
Being a flexible photographer and videographer, I like to talk with potential client to see what are their needs, timeline and budget. Gives me the opportunity build a plan, figure out is we are going to need more people and start a working plan
What education and/or training do you have that relates to your work?
I have a degree in Visual Content Creation and have been a photojournalist for over 25 years.
How did you get started in this business?
Transitioned from Photojournalism to Commericial photography as careers in news collapsed
What types of customers have you worked with?
I have worked with fashon designers, PR firms, Advertising agencies, producers, realtor, business owners.
What advice would you give a customer looking to hire a pro in your area of expertise?
Cheap photographers aren't very good. They don't invest in training or gear. If you want to spend money on imagery, then spend it on a photographer who going to bring the WOW factor and never say "I don't know"