Superior Sound, Inc.
About
I have nearly 40 years of experience providing sound, lighting, AV and generators for all types of events including; corporate functions, conventions, musical performances, schools, colleges, festivals, concerts, galas, grand openings, high school and college graduations, dances, ceremonies, weddings, politicians, entertainers, public service organization functions, charities, fundraisers as well as cultural and religious functions of all denominations and descriptions.
I enjoy establishing relationships with my annual clients and working with every one of my customers so that they are successful, stress-free and happy with the outcome of their events.
Highlights
No reviews (yet)
Frequently asked questions
What is your typical process for working with a new customer?
First, establish their actual needs rather than just answer their yes or no questions. I see that the client as someone who is calling a professional because they need more than someone to just provide equipment. They need a "service" which includes personal attention and guidance. I help them understand what they will need to make their specific event smooth, successful and stress-free. I then formulate a custom plan and provide those servces for them so that they can devote their attentions to other areas such as enjoying being at their event.
What education and/or training do you have that relates to your work?
I grew up as a musician in a musical family. My grandfather was a classically trained professional pianist and organist who began his career in movie theaters playing the music scores for silent movies. He also had his own band while in the Army during WWII and worked with many nationally known entertainers over his lifetime. He was full of good advice and humor. My mother is also a pianist and taught me to how to play and appreciate all genres of music. I played percussion in school bands from elementary school through college. After college I played bass, guitar and keyboards in local bands. My best professional traing was with the Entertainment Department at King's Dominion in Doswell, VA where I became the Master Sound Technician in the Mason Dixon Theater running sound foru to six times a day, six to seven days a week for our Broadway muscial review show. I also have degrees in english and history which helps when it comes to generating correspondences and contracts.
Do you have a standard pricing system for your services? If so, please share the details here.
I do not have a "standard" pricing schedule because there are so many variables involved in what we do and every event and venue is different. I like to explain this to my clients as trying to tell someone what the standard price is for a "bag of groceries". It all depends on what you put in it.
How did you get started in this business?
I got started from playing in local bands. "Someone" had to buy the sound system and then "someone" had to learn how to make it work and then "someone" had to buy a truck to move it with. That "someone" was me and I soon found out that I was better off to operate my system for others rather than be on stage playing in the band. I decided to start this as a business while in college and after my audio and entertainment training at King's Dominion.
What types of customers have you worked with?
Corporations, charities, schools, colleges, special event companies, facilities, cultural organizations, municipalities, service organizations, booking agencies, retail, churches, county fairs, etc.
Describe a recent event you are fond of.
One of my longest running events is the Chesterfield County Fair where I am responsible for providing the stage, tent, sound and lighting. I have been doing this event for 15 years. I also look forward to the annual City of Richmond's official "Grand Illumination" ceremony and show at the James Center.
What advice would you give a customer looking to hire a pro in your area of expertise?
Make sure that they have lots of experience!
There are a lot of very smart young guys around who are great with computers and are good "operators" but you need the "experience" to go with that to know what to do.
What questions should customers think through before talking to pros about their needs?
What their specific needs are.
Never tell a company, "I need a speaker system", tell them (for example), "I am having an outdoor wedding and I want 250 people to be able to hear the pastor and the vows" or "I am having a coproate function for an audience of 2,000 where I will have a high profile keynote speaker and there will be national media coverage.