After 10 years of developing her skills as a hairstylist in Los Angeles, Miami and NY, Lorena opened a private space called Via Dolce Salon. She has created an elegant, intimate and inviting salon for her discerning, high-profile clientele. Lorena has been a salon educator - training both assistants and fellow stylists - for well over a decade. She is one of the west coasts' top hair extension experts and balayage highlight technicians.
When I was looking for areas to open my business 5-6 years ago, I noticed that there seemed to be a gap in the market for luxury hair care in Marina Del Rey.
I believe we have filled that gap and garnered a reputation as purveyors of luxury hair care without the pretension typical of other high-end salons.
I want my clients to enter a relaxed, warm environment, and leave, feeling empowered, sexy & ready to take on whatever life throws at them!
Again, you would have to ask them if that’s the case, but that’s always been my objective.
I’m most proud of the fact that I have amazing clients, from CEOs of Virtual Reality companies to West Side Moms and even an A-Lister who helps rescue women who are trafficked through SE Asia. My clients truly inspire me, and I’m extremely grateful that they choose to come and spend their time and money in my space.
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