FRESH RADIO…while I was doing research of this name for this station, I found a few with the same. Trust me ..this is not the same. Dj Boz, the creator of Wrld Wide Radio, turned his station into a media company instead of just an Urban Internet Radio Station. The idea is to have several formats under Wrld Wide Radio. Dj Boz, Dj E and myself, fellow dj’s and long time friends, came up with a concept for a station for music that we like. Good music. No... GREAT MUSIC. We came up with the name Fresh Radio with a meaning of a fresh format and the word Fresh meant in the Hip-Hop culture. Recent changes to terrestrial radio stations that I’m still employed by also helped this decision.