Real estate 3D or 360 virtual tour pricing
Ashburn, VA

Real estate 3D or 360 virtual tour pricing

Ashburn, VA

Real estate 3D or 360 virtual tour pricing

$100 – $360average cost

Get free estimates for your project or view our cost guide below:

$100 – $360 average cost

Get free estimates for your project or view our cost guide below:
Are you a vendor? Get new customers
Tara Farmer
Written by
Tara Farmer
Fact-checked by
Tom Grupa

Real estate virtual tour pricing

Real estate virtual tours cost $100 to $360 on average for a professional tour or $0 to $180 when created DIY with a 360° virtual tour app.

A professional Matterport 3D tour costs $130 to $430 per house, depending on the square footage, and provides the most realistic virtual experience.

Real estate virtual tour pricing
Platform Average cost Details
Matterport 3D showcase $130 – $430
  • Created with Matterport camera or 360° camera
  • Fully immersive and interactive
  • Includes 3D dollhouse-like model floorplan
  • Includes measurement tool
  • High quality; smooth room-to-room transitions
  • Automated walkthrough feature
  • Takes longer to shoot than other virtual tours
Zillow 3D Home $100 – $200 (pro)

Free (DIY)
  • Created with smartphone or 360° camera
  • Shows automatically on Zillow and
  • Boosts Zillow listing search result ranking
  • No hosting fees
  • Lower quality and limited editing options
  • No dollhouse or 2D floor plan option
  • App performance receives mixed reviews
Asteroom $325 – $425 (pro)

$170 – $180 (DIY)
  • Uses a smartphone with a 360° rotator attachment
  • Includes 3D "dollhouse" floorplan and 2D floorplan
  • Accepts edited image uploads
  • No measurement tool; displays full room measurements
  • No automated walkthrough feature
Other 360° tour programs $200 – $400
  • Examples include EyeSpy360, iGuide, Metareal, Pivotour, and Ricoh360.
  • Most platforms require a 360° camera.
  • Varying features and options
DIY 360° apps & software Free – $180
  • Examples include Asteroom, Google Street View, My360, and Zillow 3D Home.
  • Limited customization options
  • May have poorly stitched images
  • Looks less realistic

Average virtual tour pricing calculator

Average virtual tour pricing calculator
National Average Cost $240
Minimum Cost $50
Maximum Cost $1,330
Average Range $100 to $360

Cost data is from research and project costs reported by Fash members.

Matterport 3D tour cost

A Matterport 3D tour costs $130 to $430+ per house, depending on the layout and square footage. Matterport tours cost more and take longer to shoot than other virtual tour formats, but the Matterport software creates a higher quality 3D tour experience than most other platforms.

Matterport 3D tour cost
Home size square feet Average cost
Up to 1,000 $130 – $260
1,001 – 1,500 $150 – $300
1,501 – 2,000 $170 – $320
2,001 – 3,000 $230 – $350
3,001 – 4,000 $280 – $380
4,001 – 5,000 $300 – $430

Matterport tours:

  • Use 360° images and 3D depth to generate a true 3D model—or "digital twin"—providing an immersive, interactive 3D walkthrough with seamless flow and from room to room.

  • Include a 3D dollhouse floor plan viewable from any angle.

  • Contain an auto-play feature creating a walkthrough video feel.

A real estate videographer recording a 3D virtual home tour video with a Matterport camera.
A real estate videographer recording a 3D virtual home tour video with a Matterport camera.

360 photography & virtual tour pricing

Photographers charge $100 to $400+ for 360° virtual tour pricing, depending on the home size, layout, and the virtual tour platform.

Virtual tours stitch 360° images together, creating a 3D home model feel. 360° virtual tours provide a walkthrough experience, but most are less immersive than Matterport 3D tours.

Most photographers use Matterport and Zillow 3D Home to create virtual tours. Other virtual tour software programs include:

  • Asteroom

  • EyeSpy360

  • Cupix Homes

  • iGuide

  • Immoviewer

  • Metareal

  • Pivotour

  • Ricoh360

Your photographer will choose the best program for your home based on your project needs.

Additional charges for a virtual tour

Cost factors associated with virtual tours include:

  • Square footage/ number of rooms – 3D tours for large homes with additional rooms or complex layouts cost more as they take longer to shoot and process.

  • Hosting – Most professional virtual real estate tours come with 3 to 6+ months free website hosting. Additional hosting costs $5 to $10 per month.

  • Info popups / Mattertags – Mattertags cost $2 to $5+ each if not included and provide info buttons within the virtual tour highlighting key features—such as granite countertops or hardwood floors—or linking to additional media, like a virtually staged photo for when touring an empty room.

  • Add-ons

    • Video – A walkthrough real estate video costs $250 to $600 on average.

    • MLS photographyReal estate photography costs $150 to $300 for photos alone. Purchasing a virtual tour and still photo package costs $220 to $430.

    • 2D floor plan – Adding 2D floor plan images costs $50 to $180, depending on the home size. Some virtual tour packages include a 2D floor plan.

    • 3D floor plan – Adding a 3D floor plan costs $50 to $240.

    • Aerial photographyDrone photography costs $100 to $300.

    • Twilight –Virtual twilight costs $20 to $40 per image and digitally updates the sky to a flattering dusk appearance.

  • Travel – Most photographers charge a per mile or flat extra fee when working outside a specified radius.

  • Realtor – Some real estate agents include a virtual tour in their marketing package at no extra charge.

Frequently asked questions

What is a virtual tour in real estate?

A virtual tour in real estate allows potential buyers to visit a property remotely—via computer or smartphone—and explore the surroundings without physically being there.

The virtual tour uses a series of panoramic photos stitched together to create an interactive 3D walkthrough of a home or property.

What are the benefits of a 3d virtual tour?

Benefits of a 3D virtual tour include:

  • Potential buyers save on travel time and expenses.

  • Non-local buyers can tour the property.

  • Sellers do not have to tidy and re-stage the property each time a new prospect wants to view the property.

  • Provides a clear picture and perspective of the home's layout, reducing unnecessary property visits as potential buyers can spot personal deal breakers exploring the home online.

  • Creates a full-time "open house."

  • Increases search traffic and interest.

How long does it take to create a virtual tour?

Creating a virtual tour takes 15 to 90+ minutes to capture the images, depending on the location size, complexity, viewpoint number, and the camera, equipment, and software type. Cleaning and staging the site beforehand reduces the shooting time.

  • Creating a virtual tour with a 360° camera takes less time than using a phone camera.

  • A Matterport 3D tour requires taking images every 3 to 4 feet, or 80 to 100 photos on average for a 2,500 square foot home.

  • The Zillow 3D Home app needs only 1 to 2 images per room but produces a lower quality result.

Shooting a typical 4-bedroom Zillow home tour takes 15 to 20 minutes using a 360° camera or 30 to 60+ minutes with a phone camera.

Finding and hiring a real estate photographer

Before hiring a real estate photographer to create your virtual tour, be sure to:

  • Ask friends, family, or coworkers for referrals.

  • Check their reviews on Fash and Google.

  • Choose a photographer who specializes in real estate virtual tours.

  • Do a walkthrough with the photographer so he or she knows the features you want to highlight.

  • Get a detailed contract in writing showing everything included in the package, copyright terms, and cancellation and refund policies.

  • Avoid going with the lowest price, as the photographer may lack the necessary experience to provide high quality virtual tour.

Questions to ask

  • What experience to you have photographing real estate?

  • What is your service area?

  • What type of 3D tours do you offer?

  • Do you use professional-level equipment suitable for real estate photography?

  • What is and is not included in the price?

  • Do you offer packages or discounts?

  • How quickly can you schedule the shoot?

  • What is the best time to shoot the property?

  • How long does the shoot take?

  • How quickly will I be able to view my 3D tour?

  • What marketing listing platform do you use?

  • Do you provide technical support if we experience issues after the tour is uploaded?