Andy McRory Photography

Andy McRory Photography

1 employee
7 years in business

About this pro

Architecture and living spaces are as important to me as to the people who will inhabit them. The boxes we build and the items inside say volumes about our progress, our social ties, and our connection with the natural world. They deserve a critical photographic eye that can pull out and present details to clients, vendors, investors, and owners.

I’m formally trained as a writer and editor, and as such, I know how to tell stories and communicate ideas with truth and brevity. I bring that sensibility to my photography. It’s clean, basic, punchy, and real.

I shoot with available light and high end lighting equipment to achieve a lush, natural look à la Elle Decor and Architectural Digest. I do not use HDR or other "time-saving," unrealistic techniques. I have been shooting architecture full-time professionally since 2011. I can also incorporate film photography (35mm, medium, and large format) into your projects for a fine art approach. 

Professional Accreditation
  • Member, Association of Independent Architectural Photographers
  • Professional Photographers of America
  • San Diego Architectural Foundation

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San Diego, CA 92104
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What is your typical process for working with a new customer?

I prefer to talk to new clients and see examples of their own work, how it's been photographed previously, and discuss what they'd like to see done differently. What are their goals? Publication? Portfolio? Marketing materials?

Do you have a standard pricing system for your services? If so, please share the details here.

I typically use a day rate system. $1500 for a full-day, $850 for a 1/2-day. These rates include proof galleries, as well as all post and editing work. Total number of delivered images will depend on the type and scope of the project. 

How did you get started in this business?

I have always enjoyed studying architecture, design, and history. Combining those subjects with my love of photography is a dream come true. 

What types of customers have you worked with?

Architects, builders, interior designers, furniture makers, restaurant groups, hotels, theaters, lighting designers, and more. 

Describe a recent event you are fond of.

The 2016 SDAF Orchids & Onions awards ceremony. I volunteered my time and talents to photograph nominees in both categories. 

What advice would you give a customers looking to hire a vendor in your area of expertise?

Make sure the photographer understands what message you are trying to convey - your brand story. Is the photographer experienced in lighting? Does he or she understand architecture and design, flow and use? Is he or she insured against damage and liability? 

What questions should customers think through before talking to vendors about their needs?

Are you committed enough to spend a reasonable amount of money on your project? If price is the only hurdle, why is that? Professional photography is *literally* the way your potential clients will view your work. Should you skimp in the short term while expecting long-term benefits? If you're not ready to spend professional-level fees, perhaps you're not quite ready to present your work as professional quality. 

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