How much do headshots cost?
How much do headshots cost?
$75 – $250+ quick business headshot cost (1 – 2 retouched images)
$300 – $700+ professional package cost (3 – 5 retouched images)
$500 – $1,500+ personal branding session cost (10+ edited images)
Professional headshots cost
Headshot prices range from $75 to $250+ for quick sessions designed for people needing one solid image. More extensive packages offering several images with multiple outfits and background options cost $300 to $700+. Headshot photography prices vary widely depending on the location, session length, number of photos, and the photographer's experience and reputation.
| Package type | Average cost | Session details |
|---|---|---|
| Standard headshot | $75 – $250+ |
|
| Professional package | $300 – $700+ |
|
| Personal branding | $500 – $1,500+ |
|
Headshot prices by category
Professional photographers tailor their services to meet specific industry needs and client expectations:
Business headshot
Professional LinkedIn or business headshots cost $150 to $500 on average, though some pros offer quick 15-minute sessions for less. These headshots have simple backdrops and focus on approachability and competence rather than artistic flair.
If you're an entrepreneur or business owner, consider mid-range options that balance quality and budget.
Corporate headshots cost
Corporate headshots are designed for teams or entire organizations, with pricing from $50 to $250+ per individual or $1,500 to $5,000+ per day, depending on the group size and location. Costs may include travel fees, licensing for company-wide use, and basic image retouching, though additional edits and on-site setup are often charged separately.
Modeling headshot
Modeling headshots cost $500 to $1,500+, depending on the number of retouched images. Many photographers offer portfolio packages that include multiple looks and styling options. Fashion and commercial modeling headshots often cost more due to the technical skills and industry knowledge required. These images need perfect lighting, makeup coordination, and often extensive post-processing.
Headshot cost factors
Several additional factors impact professional photographer prices:
Location: Headshot costs often run considerably higher in major cities such as New York, Los Angeles, or San Francisco due to the increased demand compared to smaller towns.
Fee structure: Some photographers charge per image, while others charge per look, per session, or per hour. Many professionals use a combination, charging one fee for the session plus an additional fee for each retouched image.
In-studio vs. on-location: In-studio sessions are often the most cost-effective choice. Many photographers charge additional travel costs and set-up fees for on-location sessions.
Editing and retouching: Light touch-ups may be included, while advanced editing is often billed separately.
Licensing/ownership: Photographers who do not include 100% image rights may charge less per session, but you'll need to pay additional licensing fees.
Additional services: Professional hair and makeup costs add $150 to $300+ to your headshot session cost but can dramatically improve your final results. Other services, like personalized coaching or rush turnaround, can add to the total cost.
Extra images: Most photographers charge $50 to $100+ each for additional retouched images beyond what's included in the session price.
Session length & number of photos
Most photographers structure their pricing based on session length and the number of retouched final images you receive. The cheapest option is often a quick, 15-minute session resulting in just one image. Extended sessions cost more but provide more opportunities for outfit changes, different poses, and varied backgrounds.
Experience & reputation
A photographer's experience significantly impacts their pricing and offerings. Some offer simple digital images with light editing, while others deliver full sessions with wardrobe guidance, multiple backdrops, and professional retouching. Beginner photographers often charge less than average, but they may lack the technical lighting skills and client direction abilities of a seasoned professional.
| Experience level | Average cost per session |
|---|---|
| Amateur or beginner | $50 – $200 |
| Mid-level professional | $350 – $1,000 |
| High-end or celebrity | $800 – $2,500+ |
Chain studio packages
National photography chains like JCPenney Portraits offer standardized headshot packages at competitive prices, with packages starting at $29.99 for one digital image. Chain studios provide consistent quality and convenient locations, but they often lack the personalized service and creative input that independent photographers offer.
AI-generated headshots
AI-generated headshots are cheaper, ranging from $20 to $50 per 50+ headshots generated. However, the results often lack the authenticity and professional polish that traditional photography provides. While the lower price tag may seem appealing, AI images may appear unnatural in professional settings and could undermine your credibility with clients who value authentic representation over convenience.
What to wear for headshots
Your clothing choices can make or break your professional headshot, so take the time to select the right outfits. The goal is to look professional and approachable while ensuring your face remains the focal point of the image. Follow these helpful guidelines for a successful final image:
Choose solid colors over patterns: Solid colors photograph beautifully and won't distract from your face. Navy, charcoal, black, white, and jewel tones work exceptionally well.
Consider your industry standards: Corporate professionals should lean toward business attire like blazers and button-down shirts. Creative professionals can add more personality.
Bring multiple outfit options: Pack 2 or 3 different looks to give yourself options and variety.
Pay attention to necklines: V-necks, scoop necks, and collared shirts create flattering lines around your face. Avoid turtlenecks or crew necks that can make your neck appear shorter and create unflattering shadows.
Fit matters more than fashion: Well-fitted clothing always looks more professional than trendy pieces that don't fit properly. Ensure sleeves are the right length and clothing isn't too tight or baggy around your shoulders and neckline.
Skip distracting accessories: Keep jewelry simple and minimal. Small earrings, a classic watch, or a subtle necklace work well. Avoid large statement pieces that might overshadow your face or create harsh shadows.
Plan for touch-ups: Bring a lint roller, stain-removal pen, and any necessary grooming supplies. Wrinkle-release spray can help ensure your clothing looks crisp throughout the entire session.
Headshot FAQs
What is a headshot?
A headshot is a professional photograph that focuses on your head and shoulders, designed to showcase your personality and professionalism. These images are used for business profiles, LinkedIn accounts, company websites, marketing materials, and industry-specific portfolios like acting or modeling.
What makes a good headshot?
A good headshot features sharp focus on your eyes, flattering lighting that eliminates harsh shadows, and a genuine expression that reflects your personality. Professional composition, appropriate background choice, and high-quality retouching also contribute to the final result.
How long does a headshot session take?
Most headshot sessions take 30 to 60 minutes, though this varies by photographer and package. Quick sessions may take 15 minutes, while comprehensive shoots with multiple looks can extend to 2 hours.
How often should I update my headshots?
Update your professional headshots every 2 to 3 years or when your appearance changes significantly. Career transitions or major style changes also warrant new photos to maintain an accurate professional image.
Do I need professional makeup for my headshot?
Professional makeup isn't required for a headshot, but it can enhance your appearance on camera. Many photographers offer makeup services or can recommend artists. Even basic touch-ups can make a significant difference in the final results.
How to choose the right headshot photographer
Follow these guidelines to help you select the perfect headshot photographer near you:
Review their portfolio for consistent quality, lighting expertise, and a style that matches your professional image goals.
Read reviews on Fash and Google, and ask for references from recent clients in your industry.
Choose photographers who specialize in headshots rather than general portrait or wedding photographers.
During initial consultations, note whether they listen to your needs and provide clear guidance about the process.
Consider their studio setup.Professional lighting equipment, backdrop options, and studio environment all contribute to the final image quality.
Verify exactly what services, number of images, retouching, and usage rights are included before booking.
Ask about their editing process, retouching style, and timeline for delivering final images to ensure it matches your expectations.
Consider the photographer's experience, included services, and final deliverables when evaluating different options.
Questions to ask a photographer
Before hiring a headshot photographer, ask the following questions during your consultation to ensure they're the right fit for your needs and budget:
What's included in your headshot packages, and what costs extra?
How many final retouched images will I receive?
What's your typical turnaround time for delivering final images?
Can you show me recent work similar to what I'm looking for?
Do you provide guidance on wardrobe and posing during the session?
What happens if we need to reschedule due to weather or other issues?
Do you offer makeup and hair styling services or recommendations?
What usage rights do I have for the final images?
How long is the actual photography session?
What's your policy on additional retouching or image edits?
Using our proprietary cost database, in-depth research, and collaboration with industry experts, we deliver accurate, up-to-date pricing and insights you can trust, every time.