Experience (pro since 1996), connection with my clients, & an ability to achieve the creative solution they envision or aid them towards a solution if necessary.
Interaction with people; but first & foremost being able to live & work as a creative person.
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Contact; discuss the parameters of the client's needs; discuss compensatorily-related elements such as the hourly rate or a flat rate for the job, logistical things location & visual elements, etc.
BFA- Bachelors of Fine Arts in Photography
Cleveland Institute of Art https://www.cia.edu/academics/photography
I have also had a presence in the fine arts world as a painter, illustrator, & educator since 1993.