Morton Visuals

In order to best serve you, we need to know what your end goal is -- and how you will use the images that we can create for you. Please give us a call to discuss so that we can generate an accurate proposal for you. 

I've been shooting professionally since I opened my first portrait studio in WA in 1991. I am a lifelong learner who will always be training, learning and improving. I attend a variety of workshops and seminars to learn new techniques, and organize and host a number for my national trade organization. 

Some services have standard rates, such as headshots - which are priced according to the amount of studio (or location) time and the total number of finished/retouched images delivered. Other work such as commercial use or corporate event (convention) work requires a bit more information, details and planning in order to calculate pricing. 

I started on my Jr High School yearbook staff, and continued to shoot on my High School yearbook staff. One of 5 photographers, over half of the images published in our yearbook were mine. 

I started by opening a studio specializing in boudoir portaiture. Upon relocating to southern California, that business expanded to glamour photography and modeling portfolios, which eventually led to advertising photography. Although I still photograph a lot of headshots, which is primarily consumer professionals, most of my work is with corporations and organizations. My client list ranges from a local tax guy up to Microsoft. 

Review the portfolio to get a sense of the level of work someone can produce. Understand that the higher quality work is often produced with bigger budgets. Look at the client list to see the scale of customers to whom the photographer has worked. Look for testimonials, on their website or on LinkedIn. Read the photographer's About page to get a sense of his or her personality, because getting along with a creative is vital to producing great work together. Then try to talk with the photographer to see if they seem knowledgeable, friendly, and easy to work with. 

See the above. Is the photographer insured? Is he/she well equipped? Redundant equipment means that someone is prepared for unforseen problems, like a camera going down in the middle of a shoot. A Pro will always be ready for Plan B, and often for Plan C and Plan D. Know what you need, and what you may want. (Those are not always the same thing.) If you *may* need a billboard, the photographer will want to be aware of that beforehand to ensure that he has the equipment to deliver the desired output. Unusual crops, such as a panoramic ad, should be known beforehand so that they can be photographed that way. That may cost a little more, but better to be prepared beforehand than to go through the time and expense of a production and then learn that what you have won't work where you want to use it.